Every aspect of any marketing plan should always be pointing the audience to a clearly defined Call-To-Action (CTA), this is the final and most critical step you want your users to take to buy your product or service. When waxing on how wonderful your product is, it’s easy to get lost in the details and fail to effectively steer your potential customers into buying. Here’s a few tips when creating a successful Call-To-Action.
- STAND OUT. Make sure your CTA clearly stands out from the rest of the text. Easy, right? Use alternating colors, larger font, spacing…. anything that visually separates the CTA from the rest of your messaging.
- Use Action Words. Think of this as the linguistic version of standing out. “CLICK HERE”, “SELECT THIS”, “BUY NOW”, etc. This may sound simplistic, but again and again, research shows buyers prefer simple and short text over complicated words or ideas.
- Directions. Again, this sounds simple but people need clear visual aids to point them to buying, be it arrows or numbered steps. If you present simple and easy steps for people to follow, you’ll see an improved conversion rate compared to any convoluted process. Ideally 3 or 4 steps that are markedly obvious , anything more starts to get complicated and lends users to head elsewhere.
Like most online marketing, this is a type of art. The more you’re conscious of your CTA, the more you’ll see successful examples elsewhere and the more you’ll want to tweak yours accordingly.