There’s a million different marketing terms thrown around all the time. Some obviously more relevant than others. One of the most important is Content Marketing. This encompasses a lot of different formats, but the overall idea is to create content in order to engage existing and potential customers. It is NOT meant to extol the virtues of your product, but rather inform your customer of options, market trends, and general information about the industry your business serves.
Content Marketing shares something:
- and most importantly, builds rapport with your customers.
Again, this could involve a vast number of forms, some a lot more suited to your industry than others. Here’s 12 of the most popular ways to use Content Marketing:
Curious how any of these forms can help your business? Let BlendedMarket walk you through some options. Together, we’ll determine the most effective way of incorporating Content Marketing into your marketing presence.